Practical Foresight
This book solves a mystery: if corporations have more data than ever before, why do they continually fail to respond to every new crisis?
The objective reality says corporations shouldn’t be caught flat-footed so often. But the social reality is starkly different: companies never ready for change and always playing catch up. This book uncovers why that happens, and what to do about it.
In Chapter 1, I give an overview of what foresight is and why it is needed today.
In Chapter 2, I solve the foresight mystery, by describing the social reality of practicing it in today’s corporation.
In Chapters 3, 4, and 5, I describe how to do foresight, given this social reality
Chapter 7 is about foresight-informed strategy, with case studies and examples.
Chapter 8 outlines how to evaluate a foresight program
Chapter 9 helps you prepare for becoming this foresight practitioner in a world that makes it hard to do.