Sam Ladner is a sociologist, UX researcher, and student of productivity and the nature of work. She specializes in ethnographic research, design thinking, and strategic foresight for product design.  Her research has been published in peer-reviewed journals, has driven innovative online products and smartphone apps, and informed Microsoft’s vision for the future of productivity. She is the author of: Practical Ethnography: A Guide to Doing Ethnography in The Private Sector and Mixed Methods: A Short Guide to Applied Mixed Methods Research. She currently works as a Principal Research Strategist at Workday, and formerly worked at Microsoft  and Amazon, where she worked as Principal UX Research Lead for the Echo Look . She holds a PhD in sociology, served as a Postdoctoral Fellow at the Ryerson School of Information Technology Management in Toronto, and is a adjunct faculty member at the Ontario College of Art and Design University.

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