Sam Ladner is a sociologist, UX researcher, and student of productivity. She specializes in ethnographic research for product design.  Her research has been published in peer-reviewed journals, has driven innovative online products and smartphone apps, and informed Microsoft’s vision for the future of productivity. She is the author of: Practical Ethnography: A Guide to Doing Ethnography in The Private Sector. She has studied how people use technology at work and at home. Prior to her current job as Principal UX Research Lead at Amazon, she worked at Microsoft in the Operating Systems Group, where she led the research on human-led design, and Microsoft Office, where she conducted ethnographic studies of workplaces. She holds a PhD in sociology and served as a Postdoctoral Fellow at the Ryerson School of Information Technology Management in Toronto.

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