Sam Ladner is a sociologist, UX researcher, and student of productivity. She specializes in ethnographic research for product design. Her research has been published in peer-reviewed journals, has driven innovative online products and smartphone apps, and informed Microsoft’s vision for the future of productivity. She is the author of: Practical Ethnography: A Guide to Doing Ethnography in The Private Sector. She has worked at leading technology companies including Microsoft and more recently at Amazon, where she worked as Principal UX Research Lead for the Echo Look product. She holds a PhD in sociology, served as a Postdoctoral Fellow at the Ryerson School of Information Technology Management in Toronto, and currently teaches Research Methods at the Ontario College of Art and Design.
Sam around the Web:
- Sam’s LinkedIn profile
- Sam’s slideshare, featuring slideshows on sampling methods, ethnography, and technology of time
- Sam on “the radio,” aka, Radio Johnny Podcast on design research
- Sam on video: the Pecha Kucha Ignite Toronto event: social selves and technology design
- More Sam on video: preview of the IxDA Waterloo presentation: research design for designers
- Sam at Canada 3.0 speaking about millennials and technology design